My experience in the fashion industry is spanning over more than 20 years of designing, developing, and managing footwear and leather goods collections for premium German brands and international clients in France, Italy, Mexico, Brazil, and China.
After graduating in fashion design, my journey began with trend scouting and creative buying for footwear, which enabled me to implement my own ideas with producers.
Being on site at the factories and cooperating closely with last makers, artisans, suppliers of components and raw material has deepened my technical knowledge and over the years expanded my network.
My time spent as a design manager for a licensee during the emergence of the licensing business for footwear and leather goods provided valuable experience in building successful franchises.
In 2001, I ventured into the world of freelance work, expanding my portfolio to include bag design. Since then, I have continued to evolve my expertise in the private label business, worked for retailers and sustainable fashion brands.
I am passionate about working on a diverse range of projects and tackling the unique challenges that come with each company I work with. Over the years, I have honed my skills in creative direction, design, product development, and project management to deliver high-quality outcomes.
I am committed to working alongside my clients to ensure that we are aligned on every aspect of the project, from conceptualization to execution.
My primary focus is on developing brand identities that resonate with target audiences, and identifying and implementing the latest trends and needs.
I understand that customer satisfaction is paramount to a company's success, and I am committed to ensuring that my work contributes to this goal.
I live in Hamburg, Germany. I am a German native speaker, fluent in English, Italian and French.